About me

J.M.M. Berggren is a European business strategist, author, and brand architect who helps companies grow without losing their soul.

With over 20 years of leadership across the beauty, fashion, and wellness industries, he blends traditional strategy with cutting-edge AI to create movements — not just marketing. His work spans from backstage at fashion weeks to boardrooms, always focused on building what lasts.
Video book trailer
This book

UNBREAKABLE GOLF

The Unbreakable Golf is more than a guide to better swings. It’s a blueprint for mastering your mind under pressure. Drawing from lessons in sports psychology, elite performance, and personal experience, Michael breaks down how to stay focused, fearless, and mentally strong in the game of golf — and in life. Whether you’re a seasoned player or just starting out, this book helps you turn frustration into flow, and tension into triumph.
With relatable stories, actionable strategies, and deep psychological insights, Michael helps you turn frustration into flow and setbacks into stepping stones. Whether you’re chasing a personal best or conquering life’s challenges, the lessons here go far beyond the course.
MY WORK

My Best Seller

Explore the groundbreaking works of J.M.M. Berggren, where science meets the soul and mastery meets mindset. Each title offers a unique lens into human potential—whether through the future of technology or the discipline of sport.

The Synergy Of Human And AI

Unbreakable Golf

My New Release

A new journey is already in motion. While the next book’s title is still under wraps, one thing is certain  it will push the conversation even further. Designed for forward-thinkers, leaders, and lifelong learners, this upcoming release will continue to explore the intersection of humanity, innovation, and what comes next.

This book

The Synergy Of Human And AI

The Synergy of Human and AI challenges conventional thinking about artificial intelligence. It calls on leaders, innovators, educators, and artists to stop fearing the rise of machines — and start shaping a future of intentional collaboration.
In an age defined by disruption and exponential change, this book is both philosophical and practical. It asks the deep questions:
How do we remain deeply human in a world increasingly driven by algorithms?

And how can we use AI not just as a tool — but as a partner?

Michael weaves together real-world use cases, ethical insights, and visionary thinking to paint a future where AI enhances what makes us human — our empathy, our creativity, our ethics, our stories.
get in touch

Dont hesitate
to ask a question